The Challenge
Alu-Rex wanted to capture authentic feedback from contractors and installers who regularly use their gutter protection products on job sites across Eastern Canada. The goal was to create a series of testimonial-style videos that would demonstrate the reliability of their products while highlighting real-world applications in the field.
Because the project involved filming across numerous locations over an extended period of time, maintaining visual consistency and production quality across all videos was essential. Each shoot also took place on active construction sites, requiring proper safety procedures, the use of PPE, and careful coordination with crews working on location.
Our Solution
Key West Video worked with the Alu-Rex team to plan a long-term production approach that would allow us to travel to multiple job sites while maintaining a consistent look and storytelling style across all videos. Our producer coordinated scheduling with contractors and site teams to ensure filming could take place safely and efficiently within the active construction environments.
During production, our crew captured interviews with installers and contractors while also filming supporting visuals of the products being used in real job-site conditions. Drone footage and dynamic b-roll helped showcase the scale of the projects and the environments where the products are installed.
By maintaining a consistent filming approach across many locations and shoot days, we were able to deliver a cohesive series of videos that highlight authentic customer experiences while demonstrating the durability and practical benefits of Alu-Rex products.
