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The Difference Between Corporate Video and Ted Talks

Ted Talks are meant to inspire us to action.

Ted Talks are videos are concise speeches or addresses that explore a specific idea or offer insight. The purpose of these talks is to inspire, engage, and build a new generation of innovative thinkers. They operate as a nonprofit devoted to spreading ideas. TED – standing for Technology, Education, and Design – started in 1984. It started as a conference that covered a plethora of topics from science to business to global issues in over 100 languages.

It welcomes diversity of industries, people and thought who seek deeper understanding. From community organizers to network TV executive producers, these talks have attracted wide audiences from all backgrounds.

The Difference Between Corporate Video and Ted Talks
Photo credit: TED Conference via / CC BY-NC

Now, much like these talks, corporate video often does the same. Within larger conglomerates like Apple’s revealing of new products, company-wide events are recorded and live-streamed. But unlike TED talks, they’re a first glimpse into a new product as well as a new idea. Company-wide addresses are usually in the form of memos, announcements, events, or the unveiling of product. Rarely are they inspirational speeches. For corporate video outside of internal departments, it is even harder to find these types of speeches. Corporations are less interested in inspiring and motivating their consumer base as much as they are interested in selling them.

This is a lost opportunity.

Depending on what sort of company you are, there might be an opportunity to create a magic moment with your corporate video. Have your last few campaigns been duds? Are your surveys or reviews listing you as boring? Have you even bothered to conduct a survey or review?

Now might be a good time.

Appealing to the pathos of your core viewership is a great way to make them feel they are a part of something larger than themselves, and active participants of their own lives.

Here at Key West Video, we work with our clients to create the best, most memorable corporate video. For more information about the services we provide, visit our site today!

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