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Why Your Company's Corporate Video Titles Matter

Don’t ever underestimate the power of good titles.

Titles can mean the difference between a view and a pass – especially when it comes to online advertising.

An enticing title grabs people’s attention. Interesting titles pique our interest and make us search for more. This works for most things in life, be they film, TV, books, or songs.

For corporate video, oftentimes a title isn’t used. This usually includes internal company video memos, video newsletters, tutorials, and instructional videos. They make a huge difference for larger brands with significant followings. Whether it’s a commercial, online video campaign, or advertisement titles play a significant part in how successful your video will be.

Why Your Company's Corporate Video Titles Matter
Photo credit: TooMuchDew via / CC BY-NC-ND

The fun part is how you create your title. Here are some options:


One option is to use simple text. Choosing the font for this can be quite a bit of fun as you find something congruent with your brand. One can choose from a myriad of sizes, shapes, and colours to find the best-suited titles.


Another option is typography. Unlike text, typography involves a more decorative approach in its style and approach. It often includes small designs and images within the text to make for really cool title sequences in corporate videos.


And then there’s animation. Animation is a great way to explore titles in a title sequence for corporate video. It’s essentially moving text. It can consist of text/typography while increasing or decreasing in size and moving across the screen. It’s shapeless in that it can take on the form of virtually any object, shape, or design. It’s a great option for fast-paced videos with a lot of moving parts.

Here at Key West Video, we take pride in our title sequences in corporate video. For more information about the services we provide, visit our website today!

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