Case Study: City of Vaughn Rec Jobs

Working with the City of Vaughan to promote part-time seasonal jobs in recreation wasn’t child’s play, but it sure was fun! The client wanted us to create a two-minute live action video, as well as a shorter version, to attract new workers. This recruitment video had to be full of energy and promote the reasons why Vaughan employees love their rec jobs.

Case Study: City of Vaughn Rec Jobs

Fast Out of the Gates With The City of Vaughan

We had a full-day shoot at the North Thornhill Community Centre, a beautiful and expansive facility. That gave us lots of b-roll for the montage that starts the video. This quick succession of shots gives the viewer a good sense of the many programs offered. The light, snappy music and quick edits keep the piece moving.

Case Study: City of Vaughn Rec Jobs
Highlighting rec spaces with split screens

After grabbing the viewer’s attention, it’s time to introduce the video with a title and voice-over. As visuals continue to run, we hear about the many advantages of a part-time City of Vaughan rec job. The first part of this video ends when we hear the tagline love your rec job.

Worker Testimonials

One of the best ways to sell a product or service is through testimonials. Hearing from someone directly creates an emotional connection and boosts trust and believability. It was important to show a wide range of jobs and workers in our testimonials. This cross-section helps the audience relate to the jobs and their benefits.

Case Study: City of Vaughn Rec Jobs
Board used to ID person and their position

With each worker, we wanted to highlight different job-related perks. Working with the City of Vaughan representatives, we talked about the positions they wanted to promote and how each might be paired with certain advantages. In the end, we had eight diverse workers performing eight different jobs and talking about the related benefits.

Case Study: City of Vaughn Rec Jobs
The flip side shows job benefits

Visually, we wanted to try something other than a traditional testimonial to the camera with b-roll. Instead, we decided to give the workers a prop. First, we see the subject at work and hear their voice talking about why they love their rec job. Then, we see the City of Vaughan worker holding a white card. They smile while the viewer reads the first side of the card with their name and position. The card is then flipped to reveal the benefits of their job.

Drop and Give me 10

This video ends with a CTA. We see a group of City of Vaughan workers holding a card that has the love your rec job tagline and the URL for more information on rec jobs with the City of Vaughan. Because all our featured jobs were indoors, we shot this outside as a way to showcase another space used by employees.

Case Study: City of Vaughn Rec Jobs
City branding is used in the video

The final image of this video is a back page with the City of Vaughan logo, rec jobs tagline, and the City of Vaughan URL. If you look at the logo, you’ll see that we used Vaughan’s branding colours throughout the video. We also incorporated the same font used in the love your rec job print and online campaign. That way, our video fit seamlessly with the rest of the marketing materials.

A Video is an Important Part of Marketing

Want to hear a crazy statistic? It’s been reported by recruitment agencies that job ads with embedded video have 800% more engagement. When you’re looking for applicants, that’s a huge number! Give Key West Video a call today and we can discuss the best way to promote your business and attract top job candidates. If you don’t believe us, just ask the City of Vaughan for a recommendation!