Ever thought about creating corporate video games?
It’s no secret that video game culture and video games are more popular than ever.
With the evolution of video games, we’ve come to a point where we’ve never been better at telling stories.
In the past, we’ve highlighted what corporate videos can learn from video games.
But what about video games as actual corporate video?
Think about it.
There are an estimated 1.2 billion gamers in this world, with roughly 700 million of them playing online.
That’s a huge market to break into. For corporate companies that primarily target younger demographics, this could be a goldmine opportunity.
Whether it’s digital media or transmedia storytelling, there are so many ways to incorporate video game storytelling through corporate video. Beer company Sapporo once turned their TV commercial into an online portal/game in order to draw users to their product.
It begins with knowing your audience. Are they up for challenges? Do they like clues? This tactic works for fandoms of shows, movies, some board games, and books. Chances are if your audience or consumers fall into the demographic, they’d enjoy the quest for your product.
Creating a corporate video game means you’re not only paying attention to your main demographic’s interests – you’re catering to them. Gaming culture is specific and tedious, but when done right, has the potential for a huge payoff.
It also differentiates you from your competition. Paying attention to detail and all of the nitty-gritty specifics separates you from leading competitors who put out semi-creative (aka mediocre) digital or televised campaigns. By creating a user-friendly experience, you’re engaging your consumers in an immersive experience they’ll never forget.
It’s a great way to differentiate your brand and, if your goal is to bring eyes to a specific product, service, or issue, it’s a great avenue for awareness. Ask any NGO or not-for-profit organization trying to normalize or destigmatize social issues.
Here at Key West Video, we strive to create the best, most memorable experiences for our clients and their clients. For more information about how we can best serve you, visit our website today!
*For updated online gaming statistics in 2019 click here
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