CORPORATE VIDEO BLOG

Internal Corporate Videos are a unique way of communicating with your team. Working remotely has become a growing trend over the years, and maintaining connections within the company has grown in difficulty.

This is where internal corporate videos come in to save the day. They can be used to communicate the company's values, send seasonal updates, provide training, and show employee appreciation!

Company Values

The key to a cohesive team is making sure everyone is on the same page. An internal video that communicates the company's value is a great way to share this valuable information. As new talent gets onboarded, showing them a company values video gives them a great look into what their new place of work stands for.

Seasonal Updates

If your employees are working remotely or working on flex schedules, it may be challenging to provide a formal update to them all at once. A great alternative to this is to make a video for seasonal updates. A seasonal update could include discussing sales goals, stats from the previous quarter, or even as simple as wishing your team happy holidays.

Training Videos

Training videos are a great internal communication tool. New and old employees alike can learn new skills and practices on their own time and get complete experiences. Training videos are more an engaging medium than PowerPoint slides and a presentation. Check out this video we did for Monte Carlo Inns!

Employee Appreciation

Another excellent use for internal videos is an employee appreciation video. Appreciating employees is known to boost productivity and enhance workplace morale. At the end of the year or quarterly, put together a short video to recognize your top-performing employees!

Internal corporate videos have a plethora of uses, and these are just a few of them. Contact Key West Video today and let us put together an internal video for your business!

Why Use a Testimonial Video?

Testimonials are a great way to promote your product or service by using real people. This brings a level of authenticity to your brand that client's will love. Testimonial's bring more exposure to your site, increase your credibility and help with SEO.

Why do they work?

Testimonials work because they validate the claims the a particular company makes about their product or service. These videos garner confidence and instil trust in future customers. They provide an unbiased, emotional and unscripted opinion that potential customers will value.

Composition of a Testimonial Video

When making your testimonial video its important to position the subject on the left or right of the centre. Use the rule of thirds to create a technically correct and visually appealing video. Another important technical aspect to remember is to ensure that the subject looks at the interviewer and not into the camera. The interviewer should be positioned right next to the camera. Having your subject and interviewer positioned this way will give a more natural look to the video.

The interviewer plays an important part in fostering the emotional connection and helping that shine through the screen.

How Should the Client Answer the Questions?

When you ask your client the questions make sure they incorporate your question into their answer. This will allow for a better flow when the editing is done in post-production since the interviewer will be cut out.

How to Choose a Client

When picking a client to give a testimonial try to pick a client that has had a truly great experience with your company. Not everyone is comfortable on camera so if you know your client isn't camera shy, that's even better! If you do have a client who has great things to say but is battling their nerves follow these steps.

Have a pre-interview with your client to get them into the groove of things. Brief them on how the day will go and most importantly, keep the interview as conversational as possible.

Are you looking to do a testimonial video for your company? Contact Key West Video today!

Key2B is a new web series featuring interviews with industry professionals in some of the most interesting fields.

Here at Key West Video, we’re producing a #WebSeries called #Key2B where we interview professionals from all walks of life and learn some of the ins and outs of their field. You’ll be entertained and you might even learn something in the process. ;)

In this episode we sit down with professional magician Mike Durzo. We discuss various aspects of the magic industry such as touring abroad and what it takes to create a new illusion.

"As the founder and creative director of Mega Magic, he performs in hundreds of shows annually for some of the largest corporations, theatres, theme parks, festivals and television networks across Canada. Mike the winner of the 2014 “Canadian Entertainer of the Year” award presented by the Canadian Special Events Industry Awards! He was the winner of the 2012, 2013 & 2014 “Performer of the Year” award by Festivals & Events Ontario. Mike was awarded “Top 10 Magicians Worldwide” by the Wedding Industry Experts Awards in 2014. He was also nominated for the BizBash Magazine “People’s Choice Awards” and the “Notable TV” Entertainment award presented by the Metro Newspaper and City TV. Mike is a member of the prestigious Canadian Association of Magicians and the International Brotherhood of Magicians." - megamagic.ca

If you’re looking for more content from Key West Video, you can follow our daily blog. For more information on Mega Magic and Mike Durzo, you can visit his personal website at megamagic.ca. We hope you enjoy this episode of Key2B and come back next month for more insight into some of the most interesting industries.

If you’d be interested in appearing in an episode of Key2B, please contact us at info@https://www.keywestvideo.com Tell us what profession you’re in and why you would like to be in the next episode.

Human Resource Videos: Professional Video is Your Friend!

Corporate videos are an integral asset for #HumanResource professionals. Whether your department is looking to hire, inform, or train new and existing #talent, #videos can play a big role in the successful deployment of the initiative. Take a look at a new highlight video featuring some of the projects Key West has produced for our clients in the human resources field.

There are many reasons why a human resources department could benefit from having video produced. Finding and retaining good #HumanCapital is a key aspect of any human resource professionals job. Having a video to promote your company’s best selling features can be a great way to attract high quality talent. As Danielle Setola Antes puts it in her post The 15 Best Recruitment Videos and Why We Love Them, it’s a way to ‘get applicants involved in your organization before they even apply’. Through the use of #testimonials you can share current #employees experiences, and the reasons behind their desire to #work within your #organization.

Video is also a great format for training #training and #orientation. #Training videos have been utilized by human resource departments since the inception of #CorporateVideo. This is because the need for affordable, straight to the point, and effective training is huge in any corporation. Instead of holding live events with #TrainingProfessionals, video can be a excellent resource. With video you can document various scenarios, showcase the right and wrong ways of performing a task.

Videos used for orientation can have a variety of purposes. The need to express information to internal #employees, #contractors, #vendors and #visitors is at the root of this type of video. Human resource professionals are the information hub when it comes to an organization. They supply individuals with information to understand and perform their #job properly, and they inform about safe work practices within the #workplace. Chris Joseph, in his post Why is Orientation Important to the Employee, he says orientation videos are a way to “acclimate the employee and speed up the time it takes for her to become a productive member of the organization”.

Contact Key West Video Inc. if you are interested in learning more about any style of video for your human resource video needs!

Manufacturing Video offers potential clients a unique "behind the scenes" look at your technical processes

Few forms of corporate video engage viewers like manufacturing videos. People are fascinated by processes that are often not visible to the public. Shows like "How It's Made" have huge followings, simply by lifting the veil and giving the audience a peak at the assembly process of some of their favorite products.

We recently assembled a highlight video featuring some of the manufacturing footage we've shot for clients. This video format is instantly engaging, and it lends itself to some very dynamic cinematic techniques.

Manufacturing processes especially those with automated assembly procedures provide ample opportunity for unique shots filled with motion. This type of video allows a company to give their potential clients an in-depth, but controlled view of their integral processes.

Allowing viewers to see some of the "nuts & bolts" of an assembly process via a manufacturing video adds so much visual scope to a video. Instead of having a video that relies heavily on interview footage, you can instead cut to the specific processes that are being explained.

When considering a manufacturing video, as with any aspect of marketing your business, effective planning results in a superior finished project. Once you and your team are set on a direction for your video content, we can always help fill in the gaps. We'll suggest interesting ways to visually present your core ideas.

Manufacturing and assembly videos are just one format of many. We enjoy the challenge of presenting a client's business in the most dynamic way possible. We strive to highlight a client's essential individuals & processes, presenting them in a fresh dynamic format. If you require video production services for your company, contact Key West Video and request a quote today.