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  • Toronto: 416 675 0751
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CORPORATE VIDEO BLOG

IDEAS & INNOVATION
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VIDEO BLOG
FEATURED GUESTS
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IDEAS & INNOVATION
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International Women's Day

8 March 21

By Key West Video Inc.

– – Ideas & Innovation

International Women’s Day 2021

Happy International Women’s Day (IWD)! Across the globe, people are  celebrating the social, economic, cultural, and political achievements of women. It’s also a day to rally for women’s equality. There are so many ways to honour women today and every day. You can start by donning the colours tied…

5 March 21

By Key West Video Inc.

– – Ideas & Innovation

Video Branding—Reinforcing Your Story with Video

First of all, video in and of itself is a great branding tool and should definitely be part of your marketing strategy. But within a video, how can you reinforce your brand? Sure, you want to talk about what makes your business unique and what you stand for. However,…
fireworks and confetti virtual events

3 March 21

By Key West Video Inc.

– – Ideas & Innovation

Virtual Events, Year Two

Did you watch the Golden Globes Sunday night? The hosts were coming to viewers from two venues on opposite sides of the US. The in-person attendees were small in number, masked, and tested. The award recipients appeared via video feed. It was definitely a different feel from years past….

28 January 21

By Key West Video Inc.

– – Ideas & Innovation

Marketing During Covid-19

At this point, small businesses have had almost a year to adjust to marketing during COVID-19. You’ve probably already figured out your strategy through trial and error since it’s pretty hard to plan ahead during a pandemic. There have been some noticeable trends: During 2020, email marketing, websites, and…
nat geo

26 January 21

By Key West Video Inc.

– – Ideas & Innovation

How Nat Geo Embraced Digital

Happy National Geographic Day! Did you know that National Geographic magazine has been published monthly since 1888? Although magazines have made a bit of a comeback with the pandemic, this was not the prevailing trend before 2020. In fact, the number of magazine readers in Canada has been decreasing…

11 January 21

By Key West Video Inc.

– – Ideas & Innovation

Freelance Work: How to Keep Getting Hired

Freelance work is hard and it can definitely get discouraging at times when the gigs aren’t flowing in. Every production is different and sometimes when there are roles that need to be filled, production companies will reach out to freelancers to fill in those gaps. There are a few…

5 January 21

By Key West Video Inc.

– – Ideas & Innovation

Best Practices for Recording on Zoom

Zoom recordings have increased in popularity during these covid times. Lots of video production companies are filming testimonials and addresses to cameras over the platform. We typically recommend clients record with our team here at Key West Video, but if you want to tackle a zoom video by yourself,…

4 January 21

By Key West Video Inc.

– – Ideas & Innovation

Video Marketing Trends to Watch in 2021

The video production industry is always changing with new marketing trends each year, and it can be hard to keep up. It’s important to remember that regardless of trends- intention, and good content will over win over the hearts of a good viewer. We’ve researched and picked out some…

4 January 21

By Key West Video Inc.

– – Ideas & Innovation

The Power of Meditation

Meditation is a trending wellness practice that’s definitely increased in its number of participants over the years. Top athletes, to the most successful entrepreneurs, take part in this practice. Meditation is the practice of focusing one’s attention on a single point while regulating your breath and heartbeat. What is…

31 December 20

By Key West Video Inc.

– – Ideas & Innovation

How to Give a Great Presentation

Presentations are an artform. We give and listen to presentations pretty often (especially if you work in corporate), and it can be a nerve-wracking experience. Presentations are a skill we’re told to develop in grade school, but not all of us have gotten the hang of it yet. Whether…
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Is your business in need of our services? Check out our award-winning services here:

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  • Interview and Testimonial Video Production
  • Promotional Video Production
  • Product & Kickstarter Video Production
  • Video Production Services
  • Event Videography
  • Wedding Videography
CASE STUDIES
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Is your business in need of our services? Check out our award-winning services here:

  • Corporate Video Production Toronto
  • Training Video Production
  • Green Screen Video Production
  • Corporate Animation
  • Green Screen Video Production Studio Toronto
  • Corporate Photography Services
  • Corporate Video Production Ottawa
  • Post Production Services
  • Interview and Testimonial Video Production
  • Promotional Video Production
  • Product & Kickstarter Video Production
  • Video Production Services
  • Event Videography
  • Wedding Videography
VIDEO BLOG
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By Key West Video Inc.

– – Ideas & Innovation, Video Blog

Politicians and Smartphones

http://youtu.be/nHXdwc6NnCg The smartphone. Virtually everyone with any technical skill and several hundred dollars to spare has one. In this week’s video blog, Keywest discusses the implications that smartphones have had on politics, and especially politicians. The political world has been filled with great story tellers for as far back…

http://youtu.be/nHXdwc6NnCg

The smartphone. Virtually everyone with any technical skill and several hundred dollars to spare has one. In this week's video blog, Keywest discusses the implications that smartphones have had on politics, and especially politicians.

The political world has been filled with great story tellers for as far back as has been recorded. Those men and women who are able to spin bad situations and look like the golden child that saved the day. But in modern times, it has become increasingly difficult for the arrogant and deceitful ones in the bunch to hide their infractions. And one of the major reasons for this is thanks to these wonderful little devices.

It seems that no one is safe anymore, the least bit politicians. With their track record for drama and transgressions, they are the ideal target for civilians equipped with a smartphone and a desire for more YouTube hits.  Anyone is able to take pictures or video on their phone and sell it to the media for a profit. Therefore it’s the individual responsibility of that politician to behave in a way that is becoming and respectable.

As a politician, or any form of celebrity, they’ve essentially given up their right to freedom. Legally speaking, it is perfectly fine for individuals to snap and share photos or videos of public figures for commercial gain. As, the person stepping into that political position has in a way consented to the use of their persona by putting themselves out there to represent a public body, and they themselves are benefiting financially from that position. Another legal factor stems from the fact that video of anyone can be put forth to the media if it is a matter of public interest.

For example, Mayor Rob Ford’s alleged crack video, and all the videos that have been distributed online of him in a “drunken stupor” that have been released, could be put under this category. As a representative for the city of Toronto, it can be argued that it is in the public’s best interest to know how he behaves when in public. It’s another story to try and record footage of his family, or him in a private location such as his home, but when it comes to public property, any right to freedom of not being filmed without his permission goes out the window.

How do you feel about this issue? Would you be okay with someone filming you and gaining profit from that footage? Does your view change if you are in a more vulnerable situation, say after a few drinks at a bar? Now what about if you were running for a political position, or say starring in a television show? Canadian law tells us there is a distinction between individuals based on their career choices. Let us know what you think by connecting with us on Facebook or leaving us a comment in the section below.

Politicians and Smartphones -- Corporate Video Production Toronto
Politicians and Smartphones -- Corporate Video Production Toronto

By Key West Video Inc.

– – Ideas & Innovation, Video Blog

Stock Footage Uses: Video Blog

Stock Footage Uses: What & how do you use it? Stock footage uses can be a great asset when incorporated in your production properly. So, what is stock footage exactly? What are its many uses? And how have we at Keywest Video been integrating it into our larger video…

Stock Footage Uses: What & how do you use it?

stock footage usesStock footage uses can be a great asset when incorporated in your production properly. So, what is stock footage exactly? What are its many uses? And how have we at Keywest Video been integrating it into our larger video offerings? Those are the questions that we want to answer for you through this week’s video blog.

Stock footage simply put, is footage that can be used in multiple videos. When a production company shoots a video for a client, that footage is most often used for the sole purpose of that video. But sometimes, when the time or money is not available, producers will utilize footage that was shot previously, not with their specific project in mind. This footage, is stock footage.

Stock footage is therefore mostly of general things, with no specific branding, so it can be utilized in various productions. Things like nature, landscapes, and general office settings are very common.

Stock footage uses is beneficial, because it can save on the resources required to film certain shots. For example, the costs involved in filming an aerial shot of the CN tower can be quite substantial. So you can save on these costs by purchasing from an online library, where the price would be more affordable.

At Keywest, over the past year we have been actively filming, and building up our own library of stock footage. The reason for this being, it will aid our clients in cutting down costs for their own video projects. We usually film with a theme in mind, and have now done several shoots focusing on getting nice shots of downtown Toronto, nature, wildlife, and even some shots of our film and office equipment. Then, when we see a need in one of our client’s videos, we will be able to utilize footage that we have already shot, thereby saving time and money for our client.

This is just one of the avenues Keywest is actively pursuing in order to make sure our clients are getting the most for their money!

By Key West Video Inc.

– – Video Blog

Nabs Testimonial

NABS Testimonial – Jim Warrington Jim Warrington, The Executive Director of The National Advertising Benevolent Society sat down with Key West Video Inc. recently to for a client testimonial about our services. Key West Video Inc. and NABS have had a long working relationship over the years.  Key West Video has…

NABS Testimonial - Jim Warrington

Jim Warrington, The Executive Director of The National Advertising Benevolent Society sat down with Key West Video Inc. recently to for a client testimonial about our services.

Key West Video Inc. and NABS have had a long working relationship over the years.  Key West Video has provided various types of video production services to NABS; ranging from interviews and testimonials, to events, and animation.  NABS awarded Key West Video Inc. for all their hard work with the 2013 Honour Roll Award.  Key West Video continues to work with NABS to bring important issues to the forefront, and to help when we can.

Testimonial videos are a great way to spread the great things client's say about you. Prospective clients look to testimonial videos to see how much others enjoyed working with you and whether or not you'll align with their values.

Thank you for the NABS Testimonial, Jim! We really appreciate it.

If you are a non-profit organization, and are looking for a professional video production company to work with on your video needs, contact Key West Video today! We'd be happy to help you with all your video production needs.

NABS Testimonial - Key West Video
Key West Video Inc. - Corporate Video Production Toronto

By Key West Video Inc.

– – Ideas & Innovation, Video Blog

Copper Marketing Testimonial

Copper Marketing Testimonial: David Falconer Do you want to know what it’s like to have Key West Video Inc. as your corporate video production service provider?  Watch the testimonial video from Copper Marketing below to find out! David Falconer from Copper Marketing recently sat down with Key West Video…

Copper Marketing Testimonial: David Falconer

Do you want to know what it's like to have Key West Video Inc. as your corporate video production service provider?  Watch the testimonial video from Copper Marketing below to find out!

David Falconer from Copper Marketing recently sat down with Key West Video to shoot a client testimonial.  David and the rest of the Copper Marketing team have hired Key West Video on multiple occasions for their corporate video production and corporate animation needs.  The Key West Video Inc. and Copper Marketing relationship has lasted for years and is continuing to grow and evolve.

Key West Video Inc. would like to thank David Falconer for taking the time to sit with us, and for continuing to trust in Key West Video as a reliable source for corporate video production.  We have worked side by side with David for several years, and he knows what he wants when he contacts us and is friendly and warm.  The Key West Video production crew looks forward to continuing the business relationship we have with Copper Marketing, and will always enjoy the time, and work hard to push the projects to new heights.

If you have hired Key West Video for your video production, and would like to shoot a testimonial for our video marketing purposes, please let us know, and we'll be more than happy to visit you, or have you in our production studio! Contact us here!

Key West Video Inc. is a corporate video production company in Toronto. Key West works with large corporations, small businesses, and non-profits.  Our clientele includes The Home Depot, Huawei, Trans Canada, and much more.

Check out more testimonials, and hear from clients what it's like to have a professional video production company working for you!

Copper Marketing and Key West Video Inc.
Key West Video Inc. - Corporate Video Production Toronto

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Is your business in need of our services? Check out our award-winning services here:

  • Corporate Video Production Toronto
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  • Green Screen Video Production Studio Toronto
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  • Corporate Video Production Ottawa
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  • Interview and Testimonial Video Production
  • Promotional Video Production
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  • Video Production Services
  • Event Videography
  • Wedding Videography
FEATURED GUESTS
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Is your business in need of our services? Check out our award-winning services here:

  • Corporate Video Production Toronto
  • Training Video Production
  • Green Screen Video Production
  • Corporate Animation
  • Green Screen Video Production Studio Toronto
  • Corporate Photography Services
  • Corporate Video Production Ottawa
  • Post Production Services
  • Interview and Testimonial Video Production
  • Promotional Video Production
  • Product & Kickstarter Video Production
  • Video Production Services
  • Event Videography
  • Wedding Videography
FAQ
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Is your business in need of our services? Check out our award-winning services here:

  • Corporate Video Production Toronto
  • Training Video Production
  • Green Screen Video Production
  • Corporate Animation
  • Green Screen Video Production Studio Toronto
  • Corporate Photography Services
  • Corporate Video Production Ottawa
  • Post Production Services
  • Interview and Testimonial Video Production
  • Promotional Video Production
  • Product & Kickstarter Video Production
  • Video Production Services
  • Event Videography
  • Wedding Videography
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Contact Key West Video! Our award winning team of producers, directors of photography, video editors, and corporate animation experts will make your company’s job easy.

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  • Ottawa, ON

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