One of the general ideas behind corporate video is that it will increase visibility and credibility to your brand.
But how exactly does one add credibility through a corporate video in the first place?
Well, one way to boost your credibility is to list your credentials – and we mean this in the most non-arrogant way as possible. By playing up why you’re the most qualified company for the job, you’re adding to customers’ confidence in your brand. You can identify scenarios your brand has encountered in the past, and how it was addressed and dealt with. In this respect, you can also identify what competitors are doing wrong and how your brand differs from them.
Another way to add to your credibility is to engage in an open and honest conversation with your viewers. If you’re a larger company under fire for controversy, a PR video addressing the issue can potentially restore your customer’s faith in your brand. People want to know what you stand for, what your values are, and who you are. They want you to address their concerns directly and honestly. By being transparent, you open a two-way avenue for customers to feel comfortable engaging with your brand.
Alternatively, you can use facts and statistics to build your credibility. By appealing to an audience through logic, it makes it difficult for them to be persuaded by others brands. It’s one thing for customers to like you – you’ve now also got to prove to them why choosing you makes sense.
One final way to play up your cred is with customer and/or employee testimonials and reviews. If people are genuinely interested in your brand, they more than likely will tune into what others have to say about it. We do this with everything from Amazon reviews to the comment section on YouTube. People are largely influenced by what others have to say. Don’t underestimate the power of word-of-mouth advertising.
With Key West Video, we believe that a credible brand is a strong brand. We work with the best of the best to create quality corporate videos for our clients. For more information about the services we provide, visit our website today.
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