If you’re a serious golfer, you probably have next Monday marked on your calendar. That’s the beginning of active season when those who are so inclined start keeping score to establish their Golf Canada Handicap Factor. But even for those of us who are more recreational golf players, warmer weather has us thinking about hitting the links. Key West Video understands that golf and business go hand-in-hand. Today’s blog takes a look at a couple of golf-themed events we shot for clients and why golf makes a great business partner.
Golf is Serious Business
It’s easy to see why so many companies use golf as a business tool. Tournaments can be organized in a myriad of ways to get everyone involved. Whether you’re entertaining clients or sponsoring a team-building outing, people tend to embrace a day on the course. Golf presents an opportunity to gather in a relaxed atmosphere and connect on a personal level. Here’s how a couple of our clients got into the swing of things.
Ornge Air Ambulance Golf Classic
The Air Ambulance Golf Classic Event will run for the third year this June. Last June, Key West Video traveled to Nobleton Lakes Golf Club for a tournament that supported Indigenous programming at Outward Bound Canada. Not only was this event a fundraiser, but participants also had a chance to win prizes. Above all, it was a beautiful day to spend outside with friends.
The two-minute video we created was narrated by golf tournament organizers and participants. We interviewed representatives from Outward Bound Canada, RBC, and Ornge to get their take on the event. They talked about the programs that would benefit from the money raised and why they were involved.
We were lucky to have a gorgeous day to shoot and gathered plenty of footage. Of course, there are shots of people golfing. The video also includes sponsor signage located along the course and even a shiny new prize. At the end of the day, there was a dinner with a lot of tired but happy looking golfers. The video was branded with Outward Bound and Ornge logos, as well as a thank you page full of sponsor logos.
With the 2019 tournament coming up in just over two months, this video can be used by Ornge to generate excitement. After raising $15,000 for Outward Bound Canada in 2018, Ornge has partnered with Cambrian College this year. Money raised through the 3rd Annual Air Ambulance Golf Classic will go toward student bursaries and awards. This video also acts as a branding tool that shows the kind of community involvement that’s important to Ornge.
Dalton Company Trade Relations Program
The golf video we made for Dalton had a very different approach. Held at the Swing Golf Lounge, this event was indoors. Attendees were from trades that the host company works with as part of their construction business. Dalton Company treated their guests to some virtual golf while honouring outstanding partner achievements. The gathering was part of Dalton’s Trade Relations Program, which recognizes the delivery of superior value to clients.
This short video was created from still images taken at the event last September. The video has Dalton branding throughout, with logos, colours, and signage. This project is proof that dynamic video can be achieved with stills. Through editing, music, and text, we were able to tell a story and bring this event to life. Now Dalton has a tool that can be used to promote the Trade Relations Program and the company’s values.
Fore!
With two very different approaches, we took golf-themed events and turned them into client videos. Regardless of the theme you choose to reward partners or fundraise, Key West Video can capture the day and tell your story. Give us a call to discuss how we can make video work for you.
