There has been a total transformation, and we are not just talking about the new 2014 Kia Soul commercial.
Kia deserves the applause with their new car commercial featuring three hamsters and Lady Gaga’s new Song “Applause”. They found a creative and humorous way to showcase their redesigned 2014 Kia Soul.
The ad, by David&Goliath, is so well produced — and so well done — that you can’t help tapping your foot to the music, even as you try to stifle the smile that so annoyingly seems to be spreading on your face.
The commercial features a training montage of the three hamsters working their furry butts off at the gym — trying to transform themselves – all the while, you see the Kia designers significantly redesigning the 2014 Soul.
Check out the video below.
What made this commercial great?
Was it because it was set to Lady Gaga’s new song? That definitely did help, but the commercial was also very artistic and creative. They weren’t afraid to appear a little silly and ridiculous. You can see they were quite serious about their training, but every once in a while you see them shaking their hips to Gaga’s song (like while preparing to dive). “Totally Transformed” wasn’t like the usual car commercial where you see a family driving in it and it bragging about all the new features of the car. It focused more on the training and transformation of the hamsters, which captured the attention of the audience (we wanted to watch the end result of the hamsters) and got to see that their transformation was like the transformation of the new 2014 Kia Soul—which has been significantly redesigned.
At the end of the commercial we see the three hamsters get out of a totally new and sleek 2014 Kia Soul, looking completely transformed and redesigned themselves just like their new ride.
I didn’t even really like Lady Gaga’s new song “Applause” until after watching this commercial.