NABS and Keywest have joined forces on a variety of projects over the past several years. This year, we have provided NABS with a powerful testimonial video aimed at fundraising for their Kili climb.
NABS (The National Advertising Benevolent Society) is a charitable organization set up exclusively to provide assistance to people in the marketing and communications industries who may need help due to illness, injury, unemployment or financial difficulties.
This year, NABS plans to raise $ 250,000 in support of our colleagues in need, while giving 30 industry members a life-changing opportunity to challenge themselves physically and mentally. The industry charity is calling for its members to foster mental toughness and community-building, through an adventuresome trek up a legendary mountain. Tanzania’s 19,300 foot-high Mount Kilimanjaro is the highest free-standing peak in the world. The NABS Climb will be via the Lemosho route, a slow and steady trek that has a 98% summit rate.
NABS continues to support over 1100 families/year from every region in Canada, 50% of whom are challenged due to financial difficulty, illness and the fallout of dramatic industry job losses and shifts. For hundreds of people, the end of the month is their biggest mountain to climb. The 2015 Kilimanjaro project will not only raise money to help fund 130 cases now, it will set clinical programs in motion to assist professionals with career and lifelong stress management, the fastest-growing hurdle in the industry. — NABS
Keywest lent a helping hand this year by producing a powerful video for Asaph Benun, one of this year’s climbers, and also an industry member whose baby boy Gabriel has been battling cancer. This video is aimed at creating awareness, explaining what NABS does, and also acts a fundraiser for the climb.
Keywest values and appreciates the work that NABS has been able to do since their inception. That is why we have chosen to partner with them to help support their efforts through the power of video.