Personality matters. Despite what you may think, you actually have to be likeable.
It’s easy to dismiss personality as an important factor in corporate video.
Many underestimate how difficult it is to get in front of a camera in the first place.
For actors, it should be familiar territory. You’re given lines to memorize beforehand. You rehearse. You step in front of the camera, and when the director yells ‘Action!’, you act.
This process is very much the same for non-actors in corporate video. They also have to step in front of a camera and speak to an audience on command. The difference is that usually their scripts aren’t rehearsed, and more often than not, they are not a trained actor (read: talent).
Personality is what matters most with both on-camera talent.
At the end of the day, viewers are watching your video for pretty visuals. They’re also watching for individuals, too. They want to be informed and entertained simultaneously. A viewer might forget your product. They might even forget your brand. But what they will remember is who they saw on camera.
That’s you.
Personality, aura, and overall magnetism shine brightly in corporate video. People will remember the bright-eyed ginger with the wide smile who couldn’t leave customers alone. They’ll mentally note the happy-go-lucky construction worker in the McDonald’s commercial. They will never forget positive affirmation girl.
How you present yourself on camera makes all the difference. A worthwhile face with a memorable performance, attribute, or moment can appeal to your audience’s emotions and persuade them into buying your product.
On the flip side, for corporate video production houses like Key West Video, personality and attitude also make a huge difference in how a set is run. Long hours and set-ups and tear-downs can be grueling; it’s important to work with people you can trust and get along with for extended periods of time.
Here at Key West Video, we work hard to ensure that our clients are satisfied with their product. For more information about the services they provide, visit our website today!
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