Politicians are changing. Our world is changing.
Politicians have the taxing duty of not only coming off as professional and well-educated, but we now expect them to be personable and relevant as well. While there is no direct correlation between politicians going viral and getting elected, we all know it doesn’t hurt, right?
It was said that Obama won the 2008 presidential election due to his connection with the people, and his ability to make himself relatable, thus bringing in the younger audience vote.
Between Two Ferns, a web video series on Funny or Die, pokes fun at low-budget interview style shows, by emphasizing their lack of set dressing, lack of research or knowledge about the guest, and the host’s, Zach Galifianakis, overall lack of enthusiasm or interest for being there. And yet somehow, they were able to hook up with the President of the United States to be a guest on their show. The result was viral video gold. Currently, the video sits at just over 8.8 million views on YouTube alone. Check out the link below if you haven’t seen it yet.
Obama is his charming self, taking the punches from Zach with grace, and not holding back with his own. He also takes the opportunity to plug his own interests, obviously. Here is what others have to say about this performance.
“In a bid to encourage young people to sign up for health insurance, President Barack Obama stopped by Zach Galifianakis’ Between Two Ferns comedy show”. – Time
“Works pretty well not only as a pitch for healthcare.gov, which gets an extensive plug but also as an episode of Between Two Ferns.” – Slate.com
While Obama was not up for re-election at the time this video was taped (March 2014), through the use of this viral video he was, however, able to plug a matter which he greatly cares about. He essentially was able to make an uninteresting topic, and a project of his which received a lot of flack due to its early mishaps (read more about it here), and turn it into something lighthearted, while gracefully accepting the challenges he faced with the program he was pushing. Bottom line, many more people are now aware of just what healthcare.gov is.
There are, however, many politicians who try to be as sleek and cool as Obama always is with his viral videos, but unfortunately didn’t hit the mark.
We’ve all seen the infamous Old Spice ‘The Man Your Man Could Smell Like‘ commercial which went completely viral with almost 50 million views currently. Well, there were a few politicians who decided to jump on the bandwagon and parody the commercial for their own gain. Unfortunately for them, and our hearing and eyesight, their efforts weren’t very successful. Check out a few of them below.
Want to know the best part? Each and every one of the politicians who posted these above videos lost to their opponents during their campaign.
Take Home Lesson: If you aren’t as cool as Obama, don’t try to be.