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Why A Top-Notch Production Studio Is More Valuable Than You Think

A production studio can make – or break – your corporate video.

In a previous post, we highlighted some of the reasons why choosing a production company with an actual studio adds to its credibility. Now, we’ll take a look at how a high-end production studio can be essential to the process of corporate video production.

Why A Top-Notch Production Studio Is More Valuable Than You Think
Photo credit: jm3 via / CC BY-SA

What you’ll often find in a top-notch studio is its setup. Though it sometimes may vary, a studio will undoubtedly have multiple sets of lights hanging from the ceiling, a studio camera with a Shogun monitor, sound/audio equipment, a green screen, and various props, chairs, and tables in the room.

One way to spot a top-notch studio is to take note of the little things – it’s always the little things that matter most. Here are some things to look out for when considering whether a studio is right for you:

Tape Marks

We know, we know…tape marks? Who would have thought? Well, turns out that a well-trained, well-seasoned  studio will have tape marks on its floors to indicate where talent should stand before the camera. In film this technique is known as “blocking”. This indicates exactly where an actor/talent will stand, and how they will move to best dictate camera direction.


Believe it or not, one indicator of how professional a studio is (or any professional setting, for that matter) is by its cleanliness. A production studio should have its cords, tapes, wires, and other equipment put away securely to prevent potential injury.


Adjacent to cleanliness, a spacious layout is of the utmost importance when considering a studio to work in. It should go without saying, but a space is absolutely required when shooting any sort of production, and should not be cluttered with things like boxes, useless furniture, or unnecessary storage. A production studio should have enough room for a shoot – be it for actor’s reels or corporate headshots.

Here at Key West Video, we prioritize creating the most professional atmosphere for our clients. For more information on the services we provide, visit our website and contact us for a quote today!

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