The importance of a storyboard for corporate videos:
A great corporate video always starts with great storyboarding. It’s what brings videos to life.
What exactly is a storyboard?
A storyboard is a graphic illustration of your script used to pre-visualize the video. In simpler terms, it’s a blueprint for your corporate video production. It shows how you intend on communicating your video’s message during the pre-production stage before you get to the production stage.
Most people think having a well-written script is all they need. A script and storyboard essentially both tell a story, but in a different way. A script uses written words, while a storyboard uses images. That’s why a script and board should be considered as two separate elements.
Storyboards are a fundamental step in the production process. It can save your corporate video production from a lot of stress, time and money.
Building a great board doesn’t take great artistic skill. Drawing even stick figures works just fine, since this process is about transitioning the great ideas from your head onto paper or even your tablet.
There are various apps available on iPads that contain hundreds of characters and props. With this tool, you’ll be able to quickly compose the shots of your next corporate video. This is great if you have no drawing ability, or want a more detailed and creative storyboard.
Storyboards can also include various information related to the production and post-production stages. This can include a detailed shot list, instructions for the camera operator and director, as well as notes for the editor.
Why are these so useful?
- It helps predict any future problems during pre-production, so you can avoid them in production.
- It’s the best way to share your vision, so everyone on the development team is on the same page.
- It saves time and money; you’ll know exactly what you need to shoot, which makes the production time that much faster and effortless.
Here is a great video that explains why you should storyboard for your corporate video.