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TIFF And Its Relationship With Corporate Video Production

It’s that time of year again when the city is filled with lights, camera, and action. It’s TIFF season.

And like most of the city, we’re also excited about all the hoopla that comes with TIFF.

A few years ago, Key West Video had the pleasure of taking it to the streets. We interviewed TIFF-goers on what the buzz was!

But what we noticed was something interesting: TIFF films with high-ranked actors/celebrities tended to generate the most buzz. From well-known directors to A-list celebrities/actors, we realized that people tended to gravitate more towards those films. It didn’t really matter what the subject matter was or how enticing the trailers were – people were going simply because others would be there.

This made us think.

What if corporate video could emulate this same formula. Would it issue the same response?

Well, perhaps.

Some of our most memorable corporate video commercials featured celebrities in them. Old Spice knew this all too well with the casting of actor and former NFL wide receiver Isaiah Amir Mustafa, also known as the ‘Old Spice Guy‘.

Assuming a client has it well within their budget, why not feature a well-known face to add to the corporate video campaign? Depending on the nature of the project (e.g. video marketing), a popular subject might add increased visibility to your corporate video and potentially lead to added sales. In 2010, former NFLer Troy Polamalu was the face of Head and Shoulder’s hair commercial. Proactive would also get proactive with its marketing, casting everyone from Adam Levine to Jessica Simpson to Katy Perry.

TIFF And Its Relationship With Corporate Video Production
Photo credit: JeepersMedia via / CC BY

Another added benefit is influence. Not only does this method increase visibility, it also increases reach. What’s the difference, you ask? Well, while visibility is great for getting your brand out there, reach pertains more to how directly you are able to interact with your audience. Will you feature a call to action? Will your audience feel compelled to visit your website? How will your campaign be memorable? These are all questions to consider while deciphering the TIFF method.

Here at Key West Video, we work with our clients to ensure that their vision is seen and their message is heard. Visit our website for more information on the services we provide today!

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