As the year slowly comes to a close, we reflect on the top 3 who’ve become our favourite types of corporate video.
2016 has been a full year of all different sorts of corporate videos. Instructional videos. Promotional videos. Interviews. Live events. Animations. Infographics. You name it, we’ve done it – which is why it’s difficult to pinpoint our top 3 favourite different kinds of corporate video.
Nevertheless, here we’ve outlined some of the top 3 types of video that we’ve enjoyed working on in 2016.
Instructional videos are among our top 3 favourite simply because of their simplicity. Most of the time, we work with our clients to create simple, to-the-point instructional videos that highlight in detail how a product or service works. Whether it’s for the public or internally, our client is usually the one to provide us with the details encessary for video execution. From start to finish, we work alongside our client to ensure that information is accurate and that the video is helpful to viewers.
Public Service Announcements (PSAs)
Public service announcements, otherwise known as PSAs, are also among our top 3 favourites. PSAs give us a bit of creative freedom. There are a multitude of ways to get an audience’s attention, and PSAs are yet another way to send a strong message. However, unlike instructional videos, they are often a lot less straightforward and usually tug on our emotions. Throughout the year, we’ve had the pleasure of working on a few PSAs. We were able to create strong, meaningful messages through video with little words. As videographers, PSAs are a great way to expand on visual storytelling without the use of dialogue.
Live events are always a blast! This year, we had the pleasure of attending multiple live corporate events. We also explored different comic conferences and fan exhibitions throughout the city. Live events are always a treat because you never know what to expect! Never mind the energy that comes with shooting an event live – you also get to expand your camera-operating skills by adjusting to the environment around you.
What are your top 3 favourite types of corporate video? Comment or share below!