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Presenting a website visitor with a video is like offering them the easy path. It’s so much simpler—and faster—to watch a video than it is to read pages of text. In fact, four times as many customers would rather watch a video about a product than read about the same product. You’re placing an almost irresistible tidbit right in front of them. By virtue of being on your website, they already want to know more about your product. And the most passive way to learn about that product is to click play. Read on for some innovative ways to make website videos do the heavy lifting for you.

About Us Video

As a consumer, are you interested in getting the most information in the least amount of time? Of course you are! A website video lets you get your message out there quickly before you lose your audience. Video increases time spent on a website for 80% of marketers—it’s a hook. Tell visitors a little bit about your business, giving them a reason to find out more.

Landing Page Videos

Incorporating a video on your landing page is a great way to direct and focus visitor attention. A landing page is valuable real estate. You want to get your message across without sending people on a wild goose chase across the website. Video, even if it takes up the top half of a landing page, is worth the space. It delivers information quickly so visitors are less likely to lose interest before absorbing your message.

Testimonials & Case Studies

Testimonial website videos are an excellent tool for providing customers with reviews on your product or service. Many potential clients value the opinion of their fellow consumers and would like to know how they felt about using your company. Viewers put stock in testimonials and this kind of website video can help promote your business. Similarly, interviews can showcase the people in your company along with experts in related fields.

Case studies are a similar way to support your business. Turning a case study into a website video can make them more engaging for potential customers. Show your audience people just like them using your product or service. Viewers see how they got ahead, solved a problem, and made their lives better and can imagine doing the same.

Allow Us to Demonstrate

Consumers like to see a product’s functions and abilities before making a purchase. Website demo videos are like a virtual version of kicking the tires. Show your product in action so people can visualize using it. Promote the best features and explain the benefits. Before you know it, you’ll be making a sale.

Website Video Blog

Turning blogs into website videos (vlogs) can help drive new traffic to your site. Not only are people more inclined to watch a video rather than read a post, but you may even introduce your business to an entirely new audience. Post this type of video not just on your website, but also on social media and other channels owned by your business. And on YouTube.

We’ve talked about a return to vlogging at Key West Video. The bad news is: we haven’t yet made it a reality. The good news is: our shooters are too busy with other projects to make it happen. Here’s a vintage vlog to tide you over.

Website Video Recap

Let’s recap the reasons to use video on your website. One: people are more likely to watch a video than they are to read text. Two: Video increases the time spent on a website and can lead to faster conversions. Three: Testimonials about your product are something visitors trust and want to see. Four: Seeing your product in action is a great way for viewers to envision using that product. In conclusion, video is a compelling medium that works. Call us today for a free quote.

This blog was originally posted in 2014 and has been updated for accuracy.

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