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There is no denying that video has become a huge part of marketing. From social media posts to websites, everybody is promoting themselves and their products through video. Of course we’re going to say video is the greatest—we’ve long believed in the power of the medium. But don’t take our word for it. Here are some stats that support video as one of the most important things you can do for your business.

Video Stats for Car Buyers

Sixty-nine percent of car shoppers are influenced by YouTube. That means videos that cover model reviews, test drives, and walk-throughs can make a real difference. Here are some other ideas for car dealership videos that could lead to increased sales:

man videotapes red sports car
Car shoppers are watching videos before they buy.
  • Position yourself as a resource for quality and relevant content regarding car ownership. That means everything from maintenance to safety to repairs. This will build your reputation as trustworthy and knowledgeable in the field.
  • Tour your dealership to show off inventory. Post the videos on  YouTube, Facebook, LinkedIn, and Instagram stories.
  • Make a personal connection with the viewer with car reviews, customer testimonials, and tips from team members. These videos show the human side of your business.

People Look to YouTube for…Everything

YouTube is the second most visited website in existence.  Wanna hear another crazy video stat? People have watched 50,000 years’ worth of product review videos on YouTube. And that’s just in the last two years and just on mobile! The bottom line is that a product review video can boost sales. Key West Video can work with you to determine what kind of review video has the best chance of reaching your target audience and leading them down the sales funnel.

Video is Taking Over the Internet

A report from Cisco tells us that globally, IP video traffic will be 82% of all IP traffic by 2022. That’s up from 75% in 2017. Video stats support the idea that people are logging on to watch. Not only are videos entertaining, but they’re also engaging.  Studies show that viewers retain 95% of a video’s message compared to a measly 10% retention that comes from reading the same information. That’s huge! It means that if you serve up your most important message through video, your audience is more likely to watch that video and remember what they saw.

Video Stats Support Increased Sales

Viewers are anywhere from 64-85% more likely to buy after watching a product video. For the best chance of selling your product, follow these simple tips.

  • Show the product in action. That helps the audience understand how it works and they can envision using it themselves.
  • Make sure the video, audio, and any supporting graphics or text are done well. Out of focus footage or hard to hear audio will only frustrate viewers. Leave the video to the professionals for the best results.
  • Tailor your video to different platforms. Post a shorter video to Instagram and a longer video on your website, for example.

Take Action

road sign with act now, connect
Let viewers know what to do next with a CTA

Think about this statement: For KISSmetrics, a CTA within a video gets 380% more clicks than their normal sidebar CTAs. A CTA is a vital part of a video, as shown by this video stat. It lets the viewer know what to do next. In other words, it tells them how to buy your product, learn more information about your business, or otherwise keep the conversation going. There are a number of different options for video CTAs so pick one and make it part of your video.

Make Video Part of Your Marketing Plan

Think about video and how it applies to your life and your business. When was the last time you watched a video as a prelude to a purchase? Did you watch that video on your phone? Are your competitors using video? The answers to these questions are likely more support showing how important video is in today’s online landscape. Make sure your business is reaching potential customers. Call us today for a free quote.

This post was originally published in 2011 and has been updated to reflect current stats.

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