Webcasting became popular in 2016 as more and more companies decided to move towards securing an online presence.
And in 2017, it doesn’t seem like the webcasting trend will end.
We saw the beginning of live web streams in the late 2000s from company websites. A multitude of corporations, startups, and various businesses began utilizing apps like Periscope, Snapchat and Instagram as ways to reach the masses.
But before the apps, there were live web streams from company websites that were often announced via social media (such as Facebook or Twitter). This is not to be confused with webcasting, a live or on-demand presentation streamed on the web via audio, video, or audiovisuals. In short, it’s broadcasting something live over the internet. Streaming Media describes it as:
“A typically a sophisticated, professionally produced program of broadcast quality, streamed live with almost any combination of interactive features, from Q&A tools to surveys and polls”
Business-wise, the goal is simply to communicate better with an audience over the internet. Sometimes, webcasting allows for chat sessions during the live stream. This means users can interact with whoever is conducting the stream and/or others in the live chat group. This is helpful during live information sessions, training sessions, and sometimes even conferences, which brings us to our next point.
Web conferences, unlike webcasting, work a little differently. A web conference typically consists of two or more people holding a conference call via web. The difference? While webcasting/web streaming is often for the public, web conferences is almost always reserved for in-house purposes, such as meetings, presentations, and conference calls. Audio can be transmitted through a phone, and video can be transported via laptop/desktop webcam. Like webcasting, the goal is also the same: to communicate better via technological means.
Here at Key West Video, we understand the importance of connecting with audiences online. For more information on the services we provide, visit our website today!
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