Have you visited YouTube yet today? We say yet because more than 1 billion hours of video are watched on the site daily. Since going live in 2005, this juggernaut has become a go-to for online videos. Did you know that on mobile alone the channel reaches more 18 to 49-year-olds than cable tv? That’s a sign of the times. With more than 500 hours of video uploaded to YouTube every minute, there’s more than just something for everyone—there’s everything for everyone!
YouTube for Nostalgic Reasons
What is it about YouTube that makes it the second most visited site behind Google? For one thing, it’s a great place to indulge in some nostalgia. The videos are a digital time capsule. Have a look at this selection of vintage 80s commercials.
YouTube is a global phenomenon, available in more than 90 countries and 80 languages. To see what’s trending outside Canada, go to YouTube’s homepage and change the country setting. Then, click on the trending icon. RuPaul’s Drag Race UK will air on the BBC in October and the interest is strong overseas. A video introducing viewers to the new queens is getting a lot of clicks in the UK!
Business is Using YouTube
YouTube is for more than just cat videos and Mukbang. It’s also an excellent channel for business. The most popular branded channel is LEGO, boasting close to 7.9 billion views and almost 7.9 million subscribers. Other top branded channels include Angry Birds, Hasbro, and Coca-Cola.
Why is a YouTube channel something you should consider having for you business? It’s a great way to engage with your audience, giving them a reason to show up and subscribe. A channel keeps all your videos in one place and acts like one-stop shopping for consumers. You can also tag your videos, increasing your SEO and making it easier for consumers to find you.
Music Video Domination
It probably won’t surprise you to hear that 95% of the most-watched content on YouTube is music videos. Why is that? Well, consider this: If you like a song, do you play it more than once? Same goes for a music video. If you like that song, you’re going to play that video more than once. While you may only watch an Excel tutorial once, you’re going to pull up the new video from your favourite singer over and over again. Here are the top 10 most viewed videos on everyone’s favourite place for music:
Join the Fun
Sometimes, YouTube videos can reveal the most unexpected and delightful surprises. A Key West Video team member was browsing the channel and happened to come across an old video of a 1982 Blondie concert recorded live in Toronto. Someone in the audience looked familiar. Upon closer inspection, he realized that he was staring at his own (much younger) dad!
YouTube has become a universally known and recognized channel over the last 14+ years. When it comes to corporate videos, YouTube is an excellent home for your content. Even if your videos live elsewhere, it’s a good idea to also put them on YouTube. Make it easy for people to find and learn about your company. If you need something to put on your YouTube channel, give us a call today.
This blog was originally posted in 2013 and has been updated for accuracy.