Have you ever considered hiring a professional to provide corporate photography services? Sure, you could use stock photos for things like websites and brochures, but those images often look generic. Authenticity is a buzz word in marketing right now and consumers want to feel connected to your business. Images that truly represent your business stand …
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Having a website is a pretty standard business practice nowadays. Whether you’re just starting out or if you’ve got lots of experience and customers under your belt, a website goes a long way in getting your business, well, more business! Everyone can have a website, but not everyone has a good website. Purpose Everything has a …
When your business is looking to fill a product or service gap, what do you do? Chances are, you went online and started digging around. In fact, 60% of buyers check out new service providers on social media and short videos and webinars rank among the top five when it comes to preferred forms of content. …
Keywords are the key to getting your business noticed in the digital realm. Think of them as name tags that let searchers know who you are and what you’re about. They affect content marketing when applied to everything from blogs to social media posts to website copy. Even video can use them for SEO. Understand …
We hear the word “content” a lot in business, but what exactly is content? In the simplest terms, it’s information. In business terms, it’s how customers learn about a brand. This message can come in many forms and can help, instruct, or entertain and is relevant to a product or service AND its audience. Content is …
Do you have video on your website? A business that includes video on its site generally sees higher engagement rates, higher click-through rates, and higher conversion rates. In fact, 80 per cent of people who watch a video ad will recall it even a month later, and 12 per cent will purchase the product from the ad. Pretty …
Have you ever been on a website that’s obviously translated from another market or another language? Awkward, right? The goal of content is to connect with your audience. If you speak the language of your target market, both literally and colloquially, it makes them feel included. If you treat your audience the same in every …
Today our neighbours south of the border are observing national grammar day. But for copywriters, every day is grammar day. Hiring a professional writer is the best way to make sure your marketing and business copy reaches your target market with the intended message. You could write your own copy, but here are five compelling …
Many of us have some new friends. The friends go by the names Siri and Alexa. We can be heard in conversation with them at home—“Hey, Cortana” or “Ok, Google”. They’re always there when we need them, answering our questions with expediency. Virtual assistants are changing the way we conduct internet searches. By 2020, it’s predicted …
Christmas is almost a year away. But that doesn’t mean you have to forgo the excitement of unwrapping presents until next December. You can relive the thrill of tearing into a gift any day of the year and share that enthusiasm with customers through an unboxing video. Thinking Outside the Box Who doesn’t love to …
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