What happens when the corporate video you’ve already made and shared it with the world doesn’t get you the results you want? Repurpose it! Many think that when their videos don’t get the traffic or views that they want, that there’s something wrong with the content. In a panic, they immediately take it down. In […]
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Sometimes our clients aren’t sure what types of corporate content they should be putting out. If you’re like most progressive companies, you’re looking for ways to increase your online reach. Creating corporate videos are one way to engage your audience in an interesting, visually compelling way. But what types of video should you be using?
Types of Corporate Video: Which One Should You Be Using? Read More »
Companies sometimes find themselves at a crossroads when attempting to balance live-action and corporate animation. We at Key West Video might have finally found the perfect balance between the two. While animation and live-action are often combined, they do suit their specific niches. A lot of our clients like to use live-action for their corporate
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Corporate companies have been known to hop onto popular trends when creating a new marketing strategy. But what about memes? Memes have become a huge part of our Millennial culture. We’ve seen more companies go to greater lengths to reach younger audiences. Now with the influence of memes, it’s hard to say whether these internet
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We’ve all seen infomercials on our evening television. But at what point should your company consider creating one, or flat-out leave them alone? Infomercials are an interesting way to get a message across. We say interesting because they’ve been used so heavily since the introduction of the Golden Age of Television. Since the rise of
Infomercials: Should Your Company Invest In Them? Read More »
Since the introduction of new media, traditional mediums have found it difficult to compete. And for corporate companies, the decision between new media versus traditional media can be a tough one. In order to know how to market content to specific audiences, we must first observe how consumers use media. Traditional Media Traditional media relies
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Amateur videographers can now cash in on their content without needing any credentials. You knew this day was coming. Amateur content has been chasing us since the 90s. With the rise of technologically-based citizen journalism (and arguably the demise of actual journalism), we probably shouldn’t be surprised that content creation is next in line. It’s now easier
Amateur Videos: Are They The Way Of The Future? Read More »
Ever wonder how Netflix knows what to recommend to you next? That’s because the video subscription service uses a system to monitor your viewing habits. There’s a science to this. Viewing content online has become increasingly popular in the past decade. Many argue that Netflix has become an active competitor to linear TV, and threatens to
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A short film or a short video? Let’s first take a look at some of the differences between the two when marketing your company’s brand. A lot of companies are moving towards creating marketable online content. More often than not, shorter video content is readily available, likable, and shareable. They get users to comment on
Short Film: Should You Use It For Your Marketing? Read More »
Most work environments require teamwork to some degree. In the video world, being able to work as a part of a production crew is no different. When it comes to video production (especially for corporate video) one of the worst things that can happen is a dysfunctional video production crew. It is a breeding ground for
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