When was the last time you invested into a proper video marketing campaign? Did you know what was ahead of you? A Video Marketing Campaign takes time and effort. You’ve made an attention-grabbing corporate video campaign that speaks directly to your audience. You’ve done all the research, brought on the best possible team, and have […]
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With the Olympics upon us, it might be difficult picking out a camera for major sporting events. For those wondering about the best types of cameras to use for when athletes are in motion, look no further. For major sporting events, it’s important to have the right camera. Otherwise, you run the risk of capturing blurry
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Ever feel like companies go out of their way to bring us the most obscure, weird or straight up absurd content? Well, there may be a method to the madness. Many companies have resorted to making absurd content in their marketing campaigns. And while a lot of broadcasters and networks may reject the notion of
The More Absurd the Better? A Look At Weird Corporate Videos Read More »
It should go without saying that paying attention to social media trends is important in corporate video. But with all the information out there, how can you capitalize on it? Social media trends can change as frequently as the seasons, and sometimes it can be difficult to stay on top of constant shifts. According to
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Last week, ProductionHub released a list of the top hotspots for video production – touting Houston, TX as number three. We’re all aware of the media (film & TV) hotspots when it comes to North American cities. Los Angeles. New York. Toronto. Vancouver. Maybe even Atlanta. But who would have thought that Houston would be considered
Do #CorporateVideo Hotspots Actually Exist? Read More »
Ever wonder how you could possibly build audience anticipation with corporate video? It seems like every other industry has it figured right down to a T. The music industry has Frank Ocean’s long-anticipated album, Beyonce is now infiltrating the docu-drama realm with cryptic imagery and video teasers, and movie trailers are giving us less and
How to Build Anticipation for Your #CorporateVideo Read More »
Most companies should have a heavy roster of stock footage on deck for rainy days. And like anything kept in bulk, stock footage should be well-maintained. Whether you’re looking to purchase footage or get rid excess footage from a production, there is something both buyers and sellers should take note of; and that’s the type
Why You Should Have Updated Stock #Footage Just In Case Read More »
A foolproof marketing strategy is essential to an effective marketing campaign. And a sound marketing strategy, though essential, is also highly subjective depending on your company’s needs. Whether you’re a local bakery or a major tech corporate, one thing that most companies share in common is their need for a large enough reach for their
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Ever thought you’d be able to edit videos on your phone? dubdub, a new video app, lets you do just that. dubdub is quickly being ‘dubbed’ as the answer to an indie content creator’s prayers, and rightfully so. The new video app makes it easy for bloggers and amateur videographers alike to shoot, edit, and share high-quality
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We often overlook the ways corporate video can utilize the power of storytelling. What would happen if we took full advantage of tools to improve our marketing strategies? Storytelling is in everything we do. We as humans crave the drama in a good story – we ache for details, cringe at tragedy and long for happy
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