Marketing Memes & GIFs for Brand Engagement In the age of internet popularity, memes and GIFs (Graphic Interchange Format) have infiltrated the way we think. Gone are the days when celebrities and public figures were our main source of entertainment. Now with pop culture, if something is funny enough, the whole world will see it. We live […]
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Keeping up with #marketing #trends means staying on top of technological change. #Companies like #Facebook took advantage of the potential #marketing audience by creating apps to market to a targeted audience. There are a few things to consider when mapping out elements for mobile #apps. And while most companies are competitively scurrying to create the next usable #app, it’s important to
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It’s no secret that social media has taken over the way we communicate. In an increasingly rapid digital world, content creators and corporate companies alike find it hard to keep up with the trends, much less stay one foot in front of their competitors. With visual storytelling apps like Vine, Instagram, and Snapchat, the barriers
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In our multicultural society, understanding #language and #culture are integral to reaching wide audiences. In Canada, most national companies demonstrate their outreach by appealing to both English and French audiences. However, as our diversity expands, it’s become more clear that companies need to cater to bigger audiences. This, of course, cannot be done without speaking their language.
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There’s something about #sports #advertisements that make us feel something. Whether you’re an #athlete, #business #professional, or just someone with #ambition, sports advertisements ignite something within all of us that motivates us to meet new heights. We’ve all seen how effective sports ads are. They usually have high definition video of fast-paced shots. The subject is
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In true avant-garde fashion, automotive company Daimler produced “Spirit, Passion & Performance”, a corporate video for Mercedes-Benz that earned itself a Golden Dolphin Award at Cannes. There are reasons why Mercedes-Benz is one of the most innovative automotive manufacturers in the world. Unsurprisingly, they’re not afraid to demonstrate why. This corporate video shows what it’s really like to
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How Sound Tells a Story in Video? We often downplay the importance of sound when we tell stories. In reality, audio plays an essential role in determining the overall tone of a piece of work. That’s because for the hearing enabled, it’s a huge part of our experience. Try closing your eyes for a moment and
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If your budget has you on the fence for investing in a corporate video, let us make it simple for you: make like Nike and just do it; within reason, of course. You’d be surprised at just how many Fortune 500 companies rightfully invest in video marketing and can make a profit. If your company
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If your company wants to create a meaningful social change, a PSA might be your best bet. What you want the world to know about a social issue, behaviour, or epidemic, is imperative. Typically, a #PSA, or Public Service Announcement (or Advertisement) should aim to raise awareness and change public behaviour towards a social issue. If you’re a not-for-profit organization
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Storytelling is Essential Since the dawn of time, humans have used storytelling as a means of communicating with each other. From the Stone Ages to the invention of the printing press, we have found ways keep #narrative alive from word of mouth to drawings, to music, to movable clay type. With the introduction of #motion #picture in 1895, we
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