We’re currently in a resurgence of musical production, and for whatever reason, it doesn’t seem like it’s going away anytime soon. La La Land. Hamilton. Les Miserables. The Get Down (to some degree). Didn’t think you’d have such diverse musical options in 2017, now did you? Yet, we’re inundated with images of couples frolicking through […]
Why It Might Be A Good Time For A Musical Corporate Video Read More »
Popular Music Trends Shaping Modern Media and Marketing It’s no secret that popular music has a strong hold on our culture. And should also come as no surprise that popular music has infiltrated the corporate industry as well. We’ve all seen the massive budget Superbowl commercials have during or leading up to halftime. We’re
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What does theatre and corporate video have in common? Well, for one, theatre and corporate video are both mediums and platforms that utilize visuals. Theatre, also referred to as the performing arts, uses actors on a main stage to act out plays. In the form of dialogue (monologue, soliloquies, and action), plays convey story, plot points,
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Remakes aren’t exactly a new concept. In fact, we’ve been graced with the re-emergence of remakes for years. Robocop. Rush Hour. The Star Wars saga. The list goes on. Remakes have slowly made reappearances in Hollywood’s film and television industry. But what about corporate video remakes? A lot of corporate creatives (typically in marketing or
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Chances are if you’ve worked in the media world for more than five minutes, you’ve heard the term transmedia storytelling thrown around a few times. And when it comes to digital and transmedia storytelling, it’s not difficult to get thrown off. After all, what is the difference? Well, with digital media, we’re more often than not seeing
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Experimental videos, be they for film, documentary or corporate video, are becoming increasingly popular. Experimental videos, often attributed to video art, film, and documentaries, are typically an avant-garde way of creating video content. For filmmakers, it’s an unusual approach to cinema that reimagines cinematic techniques and breaks the rules when it comes to conventional visual narratives.
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Webcasting became popular in 2016 as more and more companies decided to move towards securing an online presence. And in 2017, it doesn’t seem like the webcasting trend will end. We saw the beginning of live web streams in the late 2000s from company websites. A multitude of corporations, startups, and various businesses began utilizing
Webcasting, Web Conferencing and Live Corporate Video Training Sessions Read More »
Understanding trends and how they work is essential to corporate video marketing. But understanding trends also means constantly staying up-to-date. For corporate companies looking to solidify their online presence this year, it might be worth taking a look at how trends work in order to use and master them. In the simplest of terms, a
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Generation Z learned the negative effects of an overexposed digital footprint long before Millennials did. And as it becomes easier and easier to leave a digital footprint on the internet, it leaves one to wonder just how far this will go. Millennials saw the most of a tangible digital footprint with the rise of social
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2017 is the year to fix your corporate video strategy. Don’t make the same mistakes you made in 2016. What is the worth of a corporate video marketing campaign in 2017? Well, in order to answer that, we need to take a look at the current state of video marketing, video technology, and video advertising.
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