Making a Documentary Is No Easy Feat And when it comes to documentary film, you often don’t know what you’re getting until you actually get there. Documentary films, unlike other forms of film, aren’t as straightforward. Often when setting out, documentarians have an idea of what the topic that they would like to discuss, but […]
Things To Remember When Making Your First Documentary Read More »
A lot of things can happen over the span of a year. And with seasonal changes, it’s hard to determine what stays and what goes. As Canadians, we’re more than familiar with seasonal changes. Seasonal sickness. Seasonal clothing stores. Seasonal food. The list goes on. But when it comes to corporate content, we’ve noticed that
Are Seasonal Corporate Videos A Good Idea For Your Company? Read More »
They say that any publicity is good publicity – but is that really true? Here we take a look at how negative feedback can affect a brand. Negative feedback can have a huge impact on your brand. Whether it’s for the better or worse, the public responding to your brand and corporate video might just be
What To Do When You Receive Negative Feedback Read More »
A video trailer serves to tease its audience with what’s to come. But is it a good idea for your corporate video? A good trailer gives the audience an idea of what a video project (usually film or TV show) is all about. Usually, it includes thought-provoking clips from impactful scenes. It incorporates some hint
Does Your Company Need A Corporate Video Trailer? Read More »
Many companies have now taken the stand in the face of our current political climate. But is this beneficial or harmful for their PR? It’s almost impossible to turn a blind eye to the political events currently unfolding before our eyes. And as things heighten, it’s getting even more difficult to not respond. We’re reaching
How To Avoid A PR Mess With Corporate Video Campaigns Read More »
Curated content is a great way to bring together similar concepts and styles for corporate video. But is curated the way to go? In the simplest of terms, the process of curating content means to sort through large amounts of existing [online] content and bring it together on a single platform. The content can be
How Curated Content Can Benefit Your Corporate Video Read More »
Political times call for political measures. Or do they? Many corporations have taken to social media to talk about our current political climate. And while this might at first seem like a good thing, it can (and has) backfired for companies on the wrong side of the political fence. Just the other day, Uber came
Should Your Corporate Video Campaign Get Political? Read More »
A good music composer can make or break a corporate video. A music composer is typically someone who is in charge of a film’s musical score. He or she creates the underlying music to an accompanying body of visual work. This is often called background music, a movie’s soundtrack, or a background score. It usually
Should You Invest In A Music Composer For Your Corporate Video? Read More »
Corporate videos are sometimes caught under fire for their questionable truths. Just how honest should your campaign be? In marketing, there is a fine moral line between an honest ad and a deceitful one. We’ve seen it before; mass billboards implying certain truths that we no longer think twice about anymore. We assume that what we’re
How Honest Should Your Corporate Video Campaign Be? Read More »
We’re living in an age where creative visual bodies of work are more important than ever. The state of the art and marketing worlds are now merging, making strong, creative messages all the more important. Take for example this brilliant corporate video ad for Nike Women. FKA Twigs, an avant-garde artist, dancer, and singer, was
Creative Corporate Video Is More Important Than Ever Read More »
